Faculty Details

Faculty Detail

D.K. Batra  

Chairperson-Branding and Media Relations

D.K. Batra  

Ph.D. in Management (Yr 2000)
M.B.A (Marketing) from   Faculty of Management Studies, University of Delhi(1988-2000, FT)
B.Tech (Textile Tech) from Technological Institute of Textiles. M D University( 1981-85)

D.K. Batra  


Position held

From           To

Nature of Duties Teaching / Research/Industry

Shaw Wallace & Co.

 Regional Sales Executive

1988 may

1990 June

Industry (Sales Management) Branch Office


Assistant Professor

1990 June

1994 June

Teaching & Research


Associate Professor





Teaching and Worked as Chairperson of Fashion Management from1998-2002




June 18th 2007

Teaching and worked as Head Academics from 2002-04 and Head International linkages along with chairpersonship of Fashion Management

FORE School of Management

Sr Professor Programme Director PGDM(IBM) &Marketing Area Chair

And Registrar

  June 19th 2007-

oct 14 2010

Head of department of marketing and management of the programme of International Business.

Teaching Subjects like Consumer Behavior, Retail Management, international Marketing  

Manage and Supervise Establishment, Purchase. New projects, Controller of Exam and Facilities

Netaji Institute Of Management Sciences

Director NIMS and Vice President Projects City Welfare Society which runs NIMS

15thOct 2010-


Management, administration and policy making for the institute and also external linkages

Asia Pacific Institute of Management

Professor and Director

3 April 2012

2nd April


Overall Management

International Management Institute


21 April 2012


D.K. Batra  

Dr.D.K.Batra is Professor in  marketing Area at IMI. He holds a PhD and MBA from FMS(Delhi University) and a  B Tech (Text) from TIT. He has been a UNDP fellow to University of East London, FIT, New York University and also to several Universities in Brazil and European Union to study New Product Development.

Some of his prior  assignments include Director, Asia Pacific Management Institute, New Delhi, Vice President, (New Projects), Netaji Subhash Institute of Management Sciences,Senior Professor and Programme Director PGDM (International Business management), FORE School of Management . In a long stint with National Institute of Fashion Technology New Delhi spanning 18 years, he has held various senior positions namely: Head- Academic Affairs of eleven NIFT centers in India, Chairperson Fashion Management Studies & Head International Linkages .

He has served on the executive Council of IFFTI for many years, a body of 32 International Fashion and Textile Universities. He was also the founding CEO of Fashion Design Council of India   He is on the PhD Research Board of Jamia Hamdard University. He is member hoard of studies of UP Tech University  He has also worked as Advisor to Ministry of Information Technology He has authored many Books and Research Papers. He has provided Consultancy & Training services to various corporate like Raymond India, Madura Garments Gokaldas Exports, ABN AMRO, ITC, ISEPC, AEPC etc. He is a also a consultant to International trade center Geneva, UNCTAD.

D.K. Batra  


Published Two Books of Technical Papers and Manual ‘Competitive Export Strategies   and Cases for Clothing Industry’-    International Trade Center UNCTAD Geneva, 2008

Edited a book on ‘Integration of Fashion Value Chain: Destination India’     published by CBS publishers 2004. 

Recent Journal Papers  

  1. Akhter Ali1* D.K Batra2 ‘Children influence on parents buying decisions in Delhi (India)    Published by European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839   (Online) Vol 3, No.11, 2011 www.iiste.org
  2. Akhter Ali*, Zuhaib Mustafa, D.K Batra, N Ravichandran : Examining the Children’s Influence in Family Decision making in Delhi India),International journal of Scientific and Engineering Research ISSN 2229-5518 Vol 3 Issue 2 Feb 2012
  3. Akhter Ali 1*,   D.K Batra2,   N. Ravi Chandran3 Consumer Socialization of Children: A Conceptual Framework: International Journal of Scientific and Research Publications ISSN: 2250-3153 Volume 2 January 2012 
  4. D.K Batra1 Akhter Ali 2*,   ,   N. Ravi Chandran3 : Policy regulation of advertising to children (A comparative analysis between India and developed countries)   published in an   MDI Journal with SAGE 

Publications List In review and being published – year 2014

  1. An evaluation of an integrated perspective of perceived service quality for retail banking services in India (IJBM-02-2014-0020   -   accepted for publication
  2. Marketing Ethos and its impact  on  Corporate Reputation across Sectors: An Indian scenario” for consideration for publication in The Corporate Reputation review Journal Review done accepted
  3. Evaluating the validity of Student Evaluation of Teaching Effectiveness (SET) in India being published in Education +Training Revised manuscript subnmitted 
  4. Parent’s opinion of children’s influence in purchase decisions: a comparative analysis between rural and urban delhi Global Business review Accepted for publication in GBR
  5. Case memo on TERI Delhi sustainability Summit has been   accepted for review at Richard Ivey for next round

D.K. Batra  


Batra D.K., Narag A.S: The Fragmentation of Fashion: Demand and Supply Chain Management, paper presented at 7th Annual IFFTI Conference in Bunka Women’s University, Tokyo, Japan from 31.10.05-05.11.05 (03.11.05). 

Batra D.K., Narag A.S: Community Development: Human Capital Formation (Focus on Apparel Industry), paper presented in International Academic Conference titled “Human Capital Formation in the 21st Century: Is a New Paradigm Needed?’’ held from December, 1-4, 2005 at University Auditorium (December 4th 2005) 

Batra D.K., Narag A.S.: Post WTO Gainer Asian Apparel Economies paper presented International Conference on Apparel And Home Textiles (ICAHT-05) organized by Okhla Industrial Cluster Development and IIT, Delhi textile department October 8th and 9th October 2005 at India Habitat Centre, New Delhi. 

Batra D.K., Narag A.S.: Paper presented on ‘E- tailing of services in the Fashion Industry’ at IFFTI Conference 2006, Raleigh, USA. 


  1. Speaker in RTI seminar on RTI Day at IIC organsied bt RTI institute and confederation of Indian Universities
  2. Chaired a session in International Conference on ‘Contemporary Issues in Management’ organized by IIT Delhi in association with Curtin University Australia , October 2012.
  3. Chaired a session in AIMA and DMA Natioanl Brand Conclave’ on ‘Challenging Growing Brands in a Disruptive Era’ India Habitat center12th March 2011 New Delhi.           
  4. Key Speaker in National Conference by Banarsidas Chandiwala Institute of Management on     “Emerging Issues In Marketing: Challenges and Perspectives” 5th Feb 2011
  5. Chief Gust and Key note Speaker in National Conference creating and Sustaining Customer Value : A path to Glory –15th 16th April 2011at ITS Gaziabad.
  6. Participated in the round table of Directors Conference on ‘Leveraging Education Technology in MBA Education’ organized by MBAUniverse.com an annual. March 4, 2011
  7. Participated in the round table Seminar on ‘Nursing and Allied services Opportunities –UK and India Investment’ organsied by FICCI on 30th
  8. Chaired a session on Retailing in the annual seminar of Bharti Vidyapeeth Institute of Management and Research, New Delhi BVIMR in 2008.
  9. Presented a talk on marketing in a workshop by IIT management centre 2008
  10. Chaired the Seminar Session in the International Conference on ‘WTO and its Impact on Developing Economies’ at IIC Bharti Vidyapeeth Institute of Management and Research, New Delhi BVIMR in 2006.
  11. Speaker in IFTF-International Fashion Technology Forum 2006 at Siri Fort Auditorium, New Delhi- key speaker on ‘Retail Opportunities in India’
  12. Speaker on Retail opportunities, in the Annual Seminar ‘Serveskriti’- The Culture of Service. The paper extract got published and presented in ‘Serveskriti’ on the Importance of Services in the Indian Context in Feb 2005 by Faculty of Management Studies, University of Delhi and Business World. 
  13. Speaker in the CII organized Texcon conference in Ludhiana, India in Nov. 2005 – ‘Marketing in Optimistic Times” 
  14. Chaired a session in International Conference on Global Meltdown at FORE 2009 
  15. Presented and published 2010 Global Marketing Conference at Tokyo“Marketing in a Turbulent Environment” September 9‐12, 2010 Hotel Okura Tokyo, Tokyo, Japan

D.K. Batra  


  1. Provided consultancy to Raymond India for Training Retail Staff and Showroom Mangers -2003
  2. Provided training to ITC Geneva project export executives from DPRK Korea 2000
  3. Conducted training for Madura Garments and Gokaldas Exports etc-2001
  4. Was the team leader for providing consultancy for training retail personnel for Land mark Group Dubai.
  5. Currently working on a project with International trade center Geneva
  6. Worked on project by Ministry of Information Technology on Human body measurement conducted by Textile Dept IIT Delhi 2007-9 


  1. Teaching a range of subjects like Consumer Behavior International Marketing, Retail management Marketing Strategies
  2. Conducted an FDP at ITS Ghaziabad on 17th June on Consumer Behavior for all ITS Group of Institutions
  3. Conducted a session at AICTE sponsored FDP at Jaipuria Institute of Management – 20093.    Conducted two FDPs with ASCI for NIFT faculty in 2003 and 2004 


  1. UNDP Research Fellowship on ‘New Product Development Route for Higher Unit Value Realization’--1996
  2. Manpower Requirements for the Fashion Industry’ along with Dr. Rajesh Bheda   NIFT-2004
  3. Contributed in research for the department and MOT (Ministry of Textiles) on ‘Competitive Challenges before Indian Textiles and Clothing Industry’ by Dr. Shriram Khanna- 1999
  4. Contributed in research for the department and MOT on ‘Potential for Promoting Indian Apparel Brands in International Markets’ by Indica Research-1999



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