Dr. Soni Agrawal holds doctorate in Management from Indian Institute of Technology, Kharagpur. She has two years of experience in research and teaching. She has more than six years of corporate experience. Dr. Soni has also made publications in reputed national and international journals. She has attended and presented several papers at national and international conferences. Her research interest areas are human resource management, training, organizational behavior, performance management, and offshore outsourcing. She is also an editorial member of African Journal of Marketing Management Research and Business and Management Journal.

Papers published in International journals

1. ‘Factors Influencing Performance of Offshore Outsourcing Service Provider Firms Across Three Locations in India’, International Journal of Business Insights & Transformation, Vol. 6 (2), September, 4-11, 2013.
2. ‘Factors Influencing Performance of ITES firm in India’, Information Resource Management Journal, Vol. 25(4), October, 2012, in Press (IGI-Global Publication).
3. ‘Challenging of ITES Companies in India’, International Journal of Humanities and Social Sciences, Vol. 1(2) pp. 218-226, February 2011.
4. ‘The Evolution of Offshore Outsourcing in India’, Global Business Review Journal, Vol. 11(2), pp. 239-256, 2010 (Sage Publication).

Papers published in National journals

1. ‘Issues of Concern and Mitigating Strategies: A Study on ITES Firms’ published in Vision: The Journal of Business Perspective, Vol. 18, Issue 3.
2. ‘Factors Influencing Entry of ITES Firms into High Value Services’ published in Journal of Management Research. (in Jan-March 2014, Issue 1, Vol. 14 of JMR).
3. ‘Outsourcing in India: A Brief Review’, National Journal of Research in Management, Vol. 14 (1), pp. 1-19, June, 2011.
4. Outsourcing Risks’, Amity Global Business Review, Vol. 5(1) 62-69, 2010.
5. 'An analysis of Offshore Outsourcing', HRM Review, January, 2009 (The ICFAI University Press).

Papers presented in International Conferences 

1.      ‘Future of outsourcing in India’, presented in ‘4^th International management Seminar’, June 2009, DRIEMS management college, Orissa.

2.      ‘Performance of ITES Firms in India’, presented in Doctoral Colloquium, 8-9 January, 2010 at IIM Ahmadabad.

Project/M. Phil guide

Completed: Project guide of MBA Executive student

Ongoing: M. Phil

Industry Experience

Designation: Director, Business Development at Nysa Communications Pvt. Ltd.

Key responsibilities

• To generate new leads with the aim of getting more projects
• Scheduling appointments, preparing and delivering presentation to the client, having researched their business and requirements.
• Preparing and pursuing proposals
• Responsible for hiring and managing a team that will consistently achieve / exceed growth targets
• Training and Development of the team
• Establishing partnerships to increase reach and product lines.

Marketing Manager at Shri Ram Super Market

• Liaison with manufacturing or sales managers to meet and exceed sales revenue and profitability targets.
• To conduct market research in order to identify market requirements for current and future products.
• Provide inputs based on observations and customer feedback.
• To develop and implement a company-wide plan to push product, working with all departments for its execution
• To analyze potential strategic partner relationships for product lines.