Academic Experience
Faculty at:-
IILM, Gurgaon -2010-2011
IMI, New Delhi - 2012 onwards
Industry experience
Market Research
Synovate (now Ipsos)
It’s a market research firm where I have led many projects for national and international client’s viz. Godfrey Phillips, Dabur etc. I was dealing with client research requirements related to new product development & brand management. My role and responsibility was as under:-
Conception and execution of the research process workflow through the primary research specialty of the agency research team. In addition, I was responsible for promoting the capabilities of the research team among internal and external clients.
Essential duties and responsibilities:-
• Development of research and team skills of research supervisors and research executives.
• Representation of research team on major strategic initiatives and research consultancy to client executives at senior levels.
• Monitoring of research projects to ensure compliance with timing, budget and quality requirements.
• Participation in and contribution to client planning sessions.
• Assistance to client teams and the planners in strategic planning.
• Resolving research issues and questions of methodology, analysis and interpretation.
Advertising
FCB ULKA & Leo Burnett
After Post Graduation from MICA, this was a very enriching experience as it provided an interesting experience of various functions and their implications on the business results. The activities and plans included forming, executing and directing the business' strategy for advertising, implementing advertising campaigns and supervising various advertising-related departments. Major clients handles were Coca-Cola, Bharti Cellular & Pepsico India – Lay’s.
Supriya M. Kalla has done FPM (equivalent to PhD) from Management Development Institute (MDI), Gurgaon. Her research is on ‘Antecedents of Impulse Buying’. She has published widely in national and international journals such as International Journal of Management Cases, Journal of Business and Retail Management Research, Global Business Review. Her papers have been selected in national and international conferences. Before joining FPM, she has worked in market research and advertising for eight years. Her industry experience involves consumer insights for competitive marketing solutions, usage and attitude studies and brand development studies. She has done her post graduation from Mudra Institute of Communications, Ahmedabad (MICA). Her current research interests are in the following areas:-
