Faculty Details

Faculty Detail

Supriya kalla  

Specialization
:
Marketing
Designation
:
Assistant Professor
Email
:
supriya_kalla@imi.edu

Supriya kalla  

Supriya M. Kalla has done FPM (equivalent to PhD) from Management Development Institute (MDI), Gurgaon. Her research is on ‘Antecedents of Impulse Buying’. She has published widely in national and international journals such as International Journal of Management Cases, Journal of Business and Retail Management Research, Global Business Review. Her papers have been selected in national and international conferences. Before joining FPM, she has worked in market research and advertising for eight years. Her industry experience involves consumer insights for competitive marketing solutions, usage and attitude studies and brand development studies. She has done her post graduation from Mudra Institute of Communications, Ahmedabad (MICA). Her current research interests are in the following areas:-

  • Methodological Areas: Qualitative and quantitative research methods in theory and model building. Semantic Analysis, Relational Analysis, Content Analysis and Neuro linguistic programming.
  • Substantive Areas: Consumer Behavior, Brand Management, New Product Development and Marketing strategy