Course Year Institution Highlights
H.S.C (Xi) 1977 St. Anthony’s School, New Delhi I
B.A.Psy. (Hons) 1980 Jesus & Mary College, New Delhi I
M.A.(Psy) 1983 Delhi University I (4th in the University)
Ph.d (Psy) 1990 Delhi University Direct admission on the Basis of merit
(Scholarship )
Accademic credentials:
April 2019-till date : Shashi Budhiraja Chairprofessor for Management Research
April 2007-till date: Professor, Marketing.
May 2005-2007: Associate Professor Marketing. International Management Institute, New Delhi
1993-2005: Associate Professor Marketing(last designation) . Cumulative Twelve years of teaching, training and research experience, with FORE School of Management, New Delhi in the areas of Marketing and Research. Alongside teaching completed some important research projects and consultancies with National and International clients.
Administrative Experience
April 2019-till date : Dean Research, Accreditation & Regulaotry Affairs
August 2017 - April 2019: Head Research & Chairperson FPM program/s IMI, new Delhi
June 2014 –April 2019: Area chair Marketing
June 2011-July 2013: Area chair marketing
July 2007-2010: Program director PGDM (Part time)
January 2000-2002: Secretary, Faculty Council FORE School of Management
January 1998-2001: Faculty coordinator (Students cultural club) FORE School of Management
Medals & Honors
Additional training:
Teaching & Phd guidance : subject Areas
Core marketing –marketing management I ⅈ Consumer behavior ; Marketing research ;Research Methodology ; Marketing of services; qualitative market research; negotiation skills-Marketing; International consumer behavior ,Retail consumer behavior.
FPM Supervision:
Dr. Neena Sondhi: is the Shashi Budhiraja Chair professorship for Management Research at IMI-Delhi. Dr. Sondhi also currently holds the portfolio of Dean Research, Accreditation & Regulatory Affairs at International Management Institute, New Delhi. An alumnus and a merit holder from the Faculty of Arts, University of Delhi, she has been trained in the case method of teaching and writing at the Harvard Business School, U.S.A. She is a certified trainer (ISB-Indian School of Business & UNICEF) for monitoring and evaluating effectiveness of Social programs. With a diverse 25+ years of diverse teaching, research and consultancy experience, she is recognized for her expertise in consumer behavior & insights; consumer psychology & Marketing research-qualitative & quantitative; as well as niche areas such as Luxury brand management and Marketing for start-ups.
Professor Sondhi is an avid researcher and has to her credit more than 30 peer reviewed research papers in International and National journals of repute. Her co-authored book titled “Research Methodology: concepts and cases” has been widely adopted in prestigious business schools across the country and is rated as one of the top 25 books in management education. She has published more than a dozen case studies with teaching notes with Ivey publishing and Thunderbird school of Business (available at the Harvard Business School Publishing). She is also a prolific popular writer and has to her credit over 100 articles in Indian newspaper dailies and magazines.
Dr Sondhi has to her credit, numerous diverse Social and Organizational consulting assignments. Some of her client’s from Government/National and International organizations are - NITI Ayog (Planning Commission of India); IRDAI (Insurance and Regulatory Development Authority of India); IDRC Canada; Navdanya Foundation; Business Foundation; Safe Water Networks etc. She has also conducted both qualitative market research & market potential studies for reputed Indian and International organizations. Besides academics and research, she undertakes Executive training programs (Both open and in-company) in Marketing Research, Marketing Communication and Negotiation skills, Consumer Behavior and Customer Care.
Dr. Sondhi was been felicitated for her academic and professional work by various bodies. In 2013, she was awarded the “Best teacher in marketing management” award in 2013 by the Dainik Bhaskar and Dewang Mehta foundation. In March 2018, she was awarded the 'Distinguished woman in management' by the Venus International Foundation. She has also been awarded and accolated for the quality of her research. In 2015, her paper on organic consumption was judged as the best research paper 2015 by Emerald Publishing. In 2017, her Case study titled Clubb international private limited: marching ahead to new travels was judged as the prize winning best case amongst more than 100 International cases in the ISB-Ivey International case competition. In December 2017, her paper on Shopping cart abandonment was judged as the best research paper at the fifth ITQM conference, 2017. In October 2018 her Case study titled Nappa Dori: crafting the brand strategy was judged as the prize winning best case in the Marketing category amongst more than 100 International cases in the ISB-Ivey International case competition. In 2018, her case study titled Saregama India ltd.: repositioning the value proposition, was judged amongst the top 10 best case in the ISB-Ivey International case competition. Dr. Sondhi can be contacted at [email protected]
BOOKS:
PEER REVIEWED REFEREED PUBLICATIONS(Journals)
PEER REVIEWED REFEREED PUBLICATIONS(CASE STUDY –WITH TEACHING NOTE)
Sondhi. N. (2015): ROCKLAND HOSPITALS: INNOVATING HEALTH CARE IN INDIA (A). ( Case & teaching note) Ivey Publishing house. ( Now available at Harvard Publishing )
Sondhi. N.(2015): ROCKLAND HOSPITALS: INNOVATING HEALTH CARE IN INDIA (B). ( Case & teaching note) Ivey Publishing house. ( Now available at Harvard Publishing )
Sondhi.N. and Dokadia.A. (2015): COOKIEMAN: EXPLORING NEW FRONTIERS. Ivey publishing house( Now available at Harvard Publishing )
PEER REVIEWED REFEREED PUBLICATIONS(CASE STUDY ANALYSIS)
CONFERENCE PAPERS
Chawla.D. and Sondhi.N.(2015):“ Attitude and consumption patterns of the Indian chocolate consumer: an exploratory study” .At Apeejay School of Management,Dwarka, New Delhi for the 3rd Conference of Marketing Scholars and Practitioners (CMSP-2015) Emerging trends, Opportunities and Challenges at the Dwarka Campus on June 26, 2015.
Mehta.C. and Sondhi.N. (2015)( conference paper)Understanding Indian consumers’ retail investor behavior: an empirical study. International conference on advancements in management and technology. JIIT, Noida campus. 18-20th December 2015.
Sondhi.N. (2015) (conference paper) “Segmenting and profiling the Indian organic buyer: an emerging market perspective”. International conference on advancements in management and technoogy. JIIT, Noida campus. 18-20th December 2015
MAGAZINE PUBLICATIONS
Sondhi.N.(2018): New Age Leadership And Strategic Models To Define Business Environment Of India In The Coming Decade. Businessworld, 31st March 2018.
NEWS PAPER PUBLICATIONS
BOOK REVIEWS
Training
October 2014-November 2014: Program coordinator ITEC Course in Excellence in Public Services through Market Orientation.
2006-2014 : Taken sessions in both in-company and open programs for : Spencers; Jaypee hotels; hero Honda; ONGC; EIL; IOCL; Joint Faculty program director for open program on Selling and Negotiation skills; ITEC programs.
2005-2006: Conducted various in-house programmes for ONGC, GHCL, STG, Hero Honda and Delphi labs.
Feb/sep 2004- conducted 2 five-day programme on Market research for ISS officers.
July 1999: conducted a three-day National workshop under the auspices of AIMS entitled “Empowering Women through Enterprise”
Others
- External examiner for IGNOU management research publications
- External reviewer for Sage India, Pearson Education and Macmillan India Limited.
- External reviewer: Inderscience ;Emerald journals and case study collection
- External evaluator- Phd , IIFT, New Delhi ;JIIT, NOIDA
- Invited as external resource for courses on Research for the executive and Ph.d Program at IIFT, New Delhi
- External expert in FDP programs on research methodology and marketing research
- External Phd guide for two scholars under the AIMA-AMU scheme.
Chawla.D. and Sondhi.N.(2015):“ Attitude and consumption patterns of the Indian chocolate consumer: an exploratory study” .At Apeejay School of Management,Dwarka, New Delhi for the 3rd Conference of Marketing Scholars and Practitioners (CMSP-2015) Emerging trends, Opportunities and Challenges at the Dwarka Campus on June 26, 2015.
Mehta.C. and Sondhi.N. (2015)( conference paper)Understanding Indian consumers’ retail investor behavior: an empirical study. International conference on advancements in management and technology. JIIT, Noida campus. 18-20th December 2015.
Sondhi.N. (2015) (conference paper) “Segmenting and profiling the Indian organic buyer: an emerging market perspective”. International conference on advancements in management and technoogy. JIIT, Noida campus. 18-20th December 2015
1. Trained in the Case method of teaching by the Harvard School of Business, USA- she was awarded a Goldman Sachs sponsorship for undertaking this course. 2. Trained in measurement and evaluation of Social interventions studies by ISB-UNICEF |