2021 - Present Assistant Professor, IMI New Delhi
2020 - 2021 Assistant Professor - Analytics, Great Lakes Institute of Management Chennai
2018 - 2020 Assistant Professor - Operations & Information Science, T A Pai Management Institute Manipal
Rathore, A. K., Maurya, D., & Srivastava, A. K. (2020). Do policymakers use social media for policy design? A Twitter analytics approach. Australasian Journal of Information Systems. 25. https://doi.org/10.3127/ajis.v25i0.2965 (ABDC – A)
Rathore, A. K., & Ilavarasan, P. V. (2019). Pre-and post-launch emotions in new product development: Insights from Twitter analytics of three products. International Journal of Information Management, 50, 111-127. (ABDC – A*)
Rathore, A. K., Das, S., & Ilavarasan, P. V. (2018). Social Media Data Inputs in Product Design: Case of a Smartphone. Global Journal of Flexible Systems Management, 19(3), 255-272.
Rathore, A. K., Kar, A. K., & Ilavarasan, P. V. (2017). Social Media Analytics: Literature Review and Directions for Future Research. Decision Analysis (INFORMS), 14(4), 229-249. (ABDC – A)
Rathore, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2016). Social media content and product co-creation: an emerging paradigm. Journal of Enterprise Information Management, 29(1), 7-18. (ABDC – A)
Rathore, A. K., Tuli, N., & Ilavarasan, P. V. (2016). Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets. International Journal of Virtual Communities and Social Networking (IJVCSN), 8(1), 19-29.
Rathore A. K., Joshi, U. C. and Ilavarasan, P.V. (2017) Social Media Usage for Tourism: A Case of Rajasthan Tourism. Forthcoming in Procedia Computer Science (Elsevier, Scopus CiteScore 0.88)
Rathore, A. K., & Ilavarasan, P. V. (2017, February). Social media analytics for new product development: Case of a pizza. In Advances in Mechanical, Industrial, Automation and Management Systems (AMIAMS), 2017 (pp. 213-219). IEEE.
Rathore, A. K., & Narain, R. (2017, February). Incorporating risk and opportunities in evaluation of green supplier: An ANP based approach. In Advances in Mechanical, Industrial, Automation and Management Systems (AMIAMS), 2017 (pp. 14-23). IEEE.
Rathore, A. K., Shioramwar, S., & Ilavarasan, P. V. (2016, September). Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies. In Conference on e-Business, e-Services and e-Society (pp. 173-182). Springer International Publishing.
Ilavarasan, V., & Rathore, A. (2015, July). Social Media use in Indian Businesses: Inputs for Appropriateness. In ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015: ECSM 2015 (p. 218). Academic Conferences Limited.
Rathore, A. K., & Ilavarasan, P. V. (2014, November). Mobile Adoption in Collaborating Supply Chains: A Study of Indian Auto SMEs. In Proceedings of the 2014 International Conference on Information and Communication Technology for Competitive Strategies (p. 56). ACM.