I am currently working with Citibank as a Brand Manager for Affluent Liabilities & Investment products and have recently got promoted to the position of an Assistant Vice President. Citi has given me opportunity to work on some high impact campaigns; many of which won awards regionally and globally. Starting from a more mass product of credit cards and moving to wealth products for high value customers, I have covered a broad suite of Citi�s products in a fairly short time. My efforts & attitude have been recognized through back-to-back nominations for a promotion both years (an exception in Citi). Handling large campaigns from drawing board to execution has been a journey of Strategic thinking to Execution, each step of which has been a learning curve and an enjoyable ride. Prior to Citi, I have had a varied and distinguished experience across advertising, marketing & e-commerce. My last stint was an e-commerce venture I started - a web portal on assisted marketplace model, working closely with Indian artisans, weavers & designers. In the last decade, I have acquired skills & experience working with some of the best names in their business, evolving from a communication specialist to a strategic marketer. I believe my knowledge and diverse marketing experience can help me share relevant knowledge with my peers and students at IMI.