Faculty Details

Faculty Detail

Harshit  Maurya

Specialization
:
Marketing
Designation
:
Assistant Professor
Email
:
harshit.maurya@imi.edu

Harshit  Maurya

Ph.D. in Marketing from the University of Lucknow

Harshit  Maurya

Dr. Harshit Maurya has completed his Ph.D. in Marketing from the University of Lucknow in early 2014 and is UGC-NET qualified. He brings with himself 10 years of academic experience across different prestigious institutes and close to 3 years stint with a market research firm. He has been a Young Faculty Fellow for the prestigious AIM-AMA Sheth Consortium in Marketing in 2016. He has a keen interest in studying subsistence marketplaces and distribution related issues in Indian markets. His initial scholarly works have been published with various international journals of repute, like- Journal of Global Marketing, The Marketing Review, Services Marketing Quarterly, & International Journal of Retail & Distribution Management. He serves as an ad-hoc reviewer for AMA conferences & various journals of high accreditation. His current research revolves around subsistence marketplaces, rural retailing, & COO effect. His teaching areas of interest include papers like Subsistence Marketplaces, Rural Marketing, Brand Management, Marketing Management, Sales & Distribution Management.

Faculty

education

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