In my career span of 19+ years post IMI, I have been instrumental in devising and execution of annual marketing strategies for several organisations of repute apart from launching several product categories and brands in Luxury Automobile retail, Consumer Durable & FMCG sectors. Of this, the last nine years have been in spearheading online and offline marketing strategies in Automobile Retail. Creating integrated marketing communications campaigns and product life cycle management that blend publicity, promotions and product placement strategies have been my career objective. Different aspects of Marketing viz. Marketing Strategy, Brand management, Digital Marketing, Content Marketing, SEO / SEM/ Google Adwords, Consumer segmentation & CRM are my key forte among other aspects.