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Faculty Details

Faculty Detail

Shruti  Gupta

Specialization
:
Marketing
Designation
:
Assistant Professor
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:

Shruti  Gupta

Ph. D. / FPM, Dept. of Management studies; IIT Delhi
Masters,International Management Institute, IMI, Delhi
Bachelors,B.com (H) (2006-2008) Jesus and Mary college, Delhi ; Delhi university

Shruti  Gupta

Shruti Gupta is a PhD. from Indian Institute of Technology, Delhi (IIT Delhi), Department of Management, in the area of Marketing. Her dissertation examined the antecedents of consumer behaviour with respect to Cause Based Marketing, also known as Passion Branding, in India.  She was awarded PGDM degree from International Management Institute (IMI) New Delhi with dual specialisation in marketing and finance. She was also awarded B.Com (honours) with first division from Delhi University. She has qualified UGC-Net examination and was awarded JRF by UGC. She has also been the part of the international global summer school for learning specialised research methods held annually at  Indian Institute of Management (IIM-A) and the experiment designed by her was appreciated and certified as the “Exemplary Experiment with Social Promise”. Her teaching and research interests pertain to the domain of Cause Related Marketing, Strategic Marketing Management, Consumer Behaviour, Brand Management etc.

She has held various training sessions as a part of the MDP Programmes attended by various National Sales heads of the MNCs such as Blue dart, Infosys, Amul, Carlson Rezidor, Havells, Willet, oriental motors, Fortis Healthcare etc. She has published in various refereed journals of repute and presented at conferences.

She is also designated as an official mentor of a recent start up in the Ed-Tech space. It is India's first virtual learning platform dedicated to hobbies that is created for both learners and educators i.e. for distinguished freelancers and academies across the globe; recognised by start-up India.

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