Faculty Details

Faculty Detail

Meenakshi  Nagarajan

Specialization
:
Marketing
Designation
:
Associate Professor
Email
:
meenakshi.nagarajan@imi.edu

Meenakshi  Nagarajan

PhD (FMS, Delhi)
Masters in International Business (Delhi School of Economics)

Meenakshi  Nagarajan

18 years in academics
Institutes taught/ teaching - Goa Institute of Management
                                                    TAPMI, Manipal
                                                    NIILM Centre for Management Studies

Subjects taught

Marketing Management 
International Marketing
Marketing of Services
Qualitative Research 

Meenakshi  Nagarajan

Meenakshi has more than 18 years of experience in the academia.  She has worked with the Goa Institute of Management (three and a half years) and NIILM Centre for Management Studies (more than 14 years). She was also a Visiting Faculty with TAPMI, Manipal.  

She has taught courses related to Marketing Management, International marketing, Marketing of Services, and Qualitative Marketing Research. She was also the Area Chair (Marketing) at the Goa Institute of Management.

She has co-authored a textbook on Marketing Management by Vikas Publication which is in its third edition. She is an avid case writer and has published in all leading case databases including Ivey, EEMCS and Vikalpa.

Meenakshi  Nagarajan

CASE STUDIES

"Swagat Textiles: Carrying the family legacy forward," Ivey Publishing case no. 9B18M143, 09/25/2018, https://www.iveycases.com/ProductView.aspx?id=97875 

“Hygiene and You: Sustainability and Profitability,” Ivey Publishing case no. 9B18A034, 06/15/2018, https://www.iveycases.com/ProductView.aspx?id=95766

Mukunda Foods Private limited: The consumer market foray,” Ivey Publishing case no. 9B16A058, 10/26/2016, https://www.iveycases.com/ProductBrowse.aspx?q=MUKUNDA%20FOODS&em=0

“Havells India Limited: Transition from an industrial brand to a consumer brand,” Vikalpa, July-Sept, 2015, Volume 40, Issue 3, p 363-382, http://journals.sagepub.com/doi/abs/10.1177/0256090915599083

“Infosys limited: Is it still the Indian IT Bellwether?” EEMCS (Emerald Emerging Markets Case Studies), 2013 (EEMCS-06-2013-0071), https://www.emeraldinsight.com/doi/full/10.1108/EEMCS-06-2013-0071

“Collective Bargaining at Escorts Limited”, Vikalpa, April-June 2006, Volume 31, Issue 2, p 131-145, http://journals.sagepub.com/doi/abs/10.1177/0256090920060208

JOURNAL ARTICLES

Meenakshi N., “Emerging Marketing Paradigms in the Teenage Consumer Market in India,” Journal of Marketing and Communication, Jan-Apr, Vol 2, Issue 3, 2007, pp 34-47.

Kumar, Arun and N. Meenakshi, “Developing Work Culture through Collective Bargaining at Escorts limited,” Journal of Management and Labor Studies, XLRI, Volume 29, Issue 3, August, 2004, p 205-224.

OTHER PUBLICATIONS

Kumar, Arun and N. Meenakshi, “How to Scale Brands Up or Down,” Indian Management – The Journal of AIMA, Vol 42, Issue 10, October, 2003, pp 54-58.

Kumar, Arun and N. Meenakshi, “Recession: The Consumer Disconnect,” Indian Management – The Journal of AIMA, Vol. 42, Issue 5, May, 2003.



Meenakshi  Nagarajan

“Sustainable menstruation practices in India: Challenges and Opportunities among Urban Middle-Class Women,” at the “International conference on Sustainability and Business,” at IIM, Calcutta, January, 2018.

“An Analysis of Intergenerational Differences in materialism in India,” at the “Listening to consumers of Emerging Markets.” in IIM, Lucknow, January, 2014.

“Intergenerational Difference in Values between Teenagers and their Parents, and its Influence on Consumption Behavior,” at the “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead” conference at IIM, Lucknow, January, 2012.

“Changing paradigms of teenage consumer behavior in India” at the “International Conference on Emerging Marketing Paradigms in Developing Countries” in IIM, Ahmedabad, January, 2005.

 

Meenakshi  Nagarajan

Research Interests

Qualitative Research
Sharing Economy
International Marketing
Sustainable consumption
Marketing strategy

Faculty

education

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