18 years in academics
Institutes taught/ teaching - Goa Institute of Management
TAPMI, Manipal
NIILM Centre for Management Studies
Subjects taught
Marketing Management
International Marketing
Marketing of Services
Qualitative Research
Mukunda Foods Private limited: The consumer market foray,” Ivey Publishing case no. 9B16A058, 10/26/2016, https://www.iveycases.com/ProductBrowse.aspx?q=MUKUNDA%20FOODS&em=0
“Havells India Limited: Transition from an industrial brand to a consumer brand,” Vikalpa, July-Sept, 2015, Volume 40, Issue 3, p 363-382, http://journals.sagepub.com/doi/abs/10.1177/0256090915599083
“Infosys limited: Is it still the Indian IT Bellwether?” EEMCS (Emerald Emerging Markets Case Studies), 2013 (EEMCS-06-2013-0071), https://www.emeraldinsight.com/doi/full/10.1108/EEMCS-06-2013-0071
“Collective Bargaining at Escorts Limited”, Vikalpa, April-June 2006, Volume 31, Issue 2, p 131-145, http://journals.sagepub.com/doi/abs/10.1177/0256090920060208
JOURNAL ARTICLES
Meenakshi N., “Emerging Marketing Paradigms in the Teenage Consumer Market in India,” Journal of Marketing and Communication, Jan-Apr, Vol 2, Issue 3, 2007, pp 34-47.
Kumar, Arun and N. Meenakshi, “Developing Work Culture through Collective Bargaining at Escorts limited,” Journal of Management and Labor Studies, XLRI, Volume 29, Issue 3, August, 2004, p 205-224.
OTHER PUBLICATIONS
Kumar, Arun and N. Meenakshi, “How to Scale Brands Up or Down,” Indian Management – The Journal of AIMA, Vol 42, Issue 10, October, 2003, pp 54-58.
Kumar, Arun and N. Meenakshi, “Recession: The Consumer Disconnect,” Indian Management – The Journal of AIMA, Vol. 42, Issue 5, May, 2003.
“Sustainable menstruation practices in India: Challenges and Opportunities among Urban Middle-Class Women,” at the “International conference on Sustainability and Business,” at IIM, Calcutta, January, 2018.
“An Analysis of Intergenerational Differences in materialism in India,” at the “Listening to consumers of Emerging Markets.” in IIM, Lucknow, January, 2014.
“Intergenerational Difference in Values between Teenagers and their Parents, and its Influence on Consumption Behavior,” at the “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead” conference at IIM, Lucknow, January, 2012.
“Changing paradigms of teenage consumer behavior in India” at the “International Conference on Emerging Marketing Paradigms in Developing Countries” in IIM, Ahmedabad, January, 2005.
