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Faculty Details

Faculty Detail

Meenakshi  Nagarajan

Specialization
:
Marketing
Designation
:
Associate Professor
Email
:
meenakshi.nagarajan@imi.edu

Meenakshi  Nagarajan

PhD (FMS, Delhi)
Masters in International Business (Delhi School of Economics)

Meenakshi  Nagarajan

20 years in academics
Institutes taught/ teaching - International Management Institute New Delhi
                                                    Goa Institute of Management

                                                    TAPMI, Manipal
                                                    NIILM Centre for Management Studies

Subjects taught

Marketing of Services
Qualitative Research 
International Marketing
Marketing Management 

Meenakshi  Nagarajan

Meenakshi is the Area Chair of Marketing and an associate professor at International Management Institute New Delhi. She has more than 20 years of academic experience.  She has worked with Goa Institute of Management and TAPMI before joining IMI. Her research interests include Consumption taboos, Platform businesses especially Sharing economy, Qualitative research, Marketing of services, International marketing, and Marketing strategy. She has published papers in leading journals including International Journal of Consumer Studies, Development & Learning in Organizations, Vikalpa, Management & Labour Studies, and Strategic Direction. She is an avid case writer and her cases feature in Harvard Business Publishing, Ivey Publishing, EEMCS and Vikalpa. She has co-authored a textbook on Marketing Management by Vikas Publication which is in its third edition. She is a voracious reader and a lifelong learner. 

Meenakshi  Nagarajan

JOURNAL ARTICLES
Meenakshi, N. “Taboo in consumption: Social structure, gender and sustainable menstrual products” International Journal of Consumer Studies, First published 7th Jan, 2020 https://doi.org/10.1111/ijcs.12562, ABDC – Category ‘A’, SCOPUS listed.  

Sinha, Anamika and N. Meenakshi, “Design thinking for improving employee experience: A case of a Food tech company,” Development and Learning in Organizations: An International Journal, https://doi.org/10.1108/DLO-11-2018-0154, ABDC – Category ‘C’, SCOPUS listed.  

Meenakshi N. and Anamika Sinha, “Food delivery apps in India: Wherein lies the success strategy,” Strategic Direction, June 2019, Volume 35, Issue 7, https://doi.org/10.1108/SD-10-2018-0197, ABDC – Category ‘C’, SCOPUS listed.

Meenakshi N., “Emerging Marketing Paradigms in the Teenage Consumer Market in India,” Journal of Marketing and Communication, Jan-Apr, Vol 2, Issue 3, 2007, pp 34-47.

Kumar, Arun and N. Meenakshi, “Developing Work Culture through Collective Bargaining at Escorts limited,” Journal of Management and Labor Studies, XLRI, Volume 29, Issue 3, August, 2004, p 205-224.

CASE STUDIES

"Swagat Textiles: Carrying the family legacy forward," Ivey Publishing case no. 9B18M143, 09/25/2018, https://www.iveycases.com/ProductView.aspx?id=97875.

“Hygiene and You: Sustainability and Profitability,” Ivey Publishing case no. 9B18A034, 06/15/2018, https://www.iveycases.com/ProductView.aspx?id=95766.

Mukunda Foods Private limited: The consumer market foray,” Ivey Publishing case no. 9B16A058, 10/26/2016, https://www.iveycases.com/ProductBrowse.aspx?q=MUKUNDA%20FOODS&em=0.
 
“Havells India Limited: Transition from an industrial brand to a consumer brand,” Vikalpa, July-Sept, 2015, Volume 40, Issue 3, p 363-382, http://journals.sagepub.com/doi/abs/10.1177/0256090915599083.
 
“Infosys limited: Is it still the Indian IT Bellwether?” EEMCS (Emerald Emerging Markets Case Studies), 2013 (EEMCS-06-2013-0071), https://www.emeraldinsight.com/doi/full/10.1108/EEMCS-06-2013-0071.
 
“Collective Bargaining at Escorts Limited”, Vikalpa, April-June 2006, Volume 31, Issue 2, p 131-145, http://journals.sagepub.com/doi/abs/10.1177/0256090920060208

OTHER PUBLICATIONS

Kumar, Arun and N. Meenakshi, “How to Scale Brands Up or Down,” Indian Management – The Journal of AIMA, Vol 42, Issue 10, October, 2003, pp 54-58.
Kumar, Arun and N. Meenakshi, “Recession: The Consumer Disconnect,” Indian Management – The Journal of AIMA, Vol. 42, Issue 5, May, 2003.


Meenakshi  Nagarajan

 

“Airbnb influence on community living – a case study of Delhi,” accepted for poster presentation at the Asia Pacific ACR, IIM, Ahmedabad to be held from 10-12 January, 2019.
 
“Marketing, Lobbying and Public Policy in the times of Sharing Economy: Uber and Airbnb in India,” accepted for paper presentation at 12th Great Lakes, Chennai NASMEI Marketing Conference to be held on 20-21 December, 2018

“Sustainable menstruation practices in India: Challenges and Opportunities among Urban Middle-Class Women,” at the “International conference on Sustainability and Business,” at IIM, Calcutta, January, 2018.

“An Analysis of Intergenerational Differences in materialism in India,” at the “Listening to consumers of Emerging Markets.” in IIM, Lucknow, January, 2014.

“Intergenerational Difference in Values between Teenagers and their Parents, and its Influence on Consumption Behavior,” at the “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead” conference at IIM, Lucknow, January, 2012.

“Changing paradigms of teenage consumer behavior in India” at the “International Conference on Emerging Marketing Paradigms in Developing Countries” in IIM, Ahmedabad, January, 2005.
 

Meenakshi  Nagarajan

Research Interests

Qualitative Research; Consumption taboos; Platform businesses especially Sharing Economy; Marketing of Services; International Marketing; Sustainable consumption; Marketing strategy

Faculty

education

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