Faculty Details

Faculty Detail

Juhi  Gahlot

Specialization
:
Marketing
Designation
:
Assistant Professor
Email
:
juhi.gahlot@imi.edu

Juhi  Gahlot

  • PhD in Management from IBS, Hyderabad
  • MBA from IBS, Hyderabad
  • B.Tech from U.P.Technical University

Juhi  Gahlot

Dr. Juhi Gahlot Sarkar is a PhD in Marketing from IBS Hyderabad (a constituent of IFHE University) in India. She is working as Assistant Professor of Marketing at International Management Institute, New Delhi. Prior to this she was working as Assistant Professor of Marketing at IBS Hyderabad.
 
She has three years of industry experience with reputed MNCs including HDFC Standard Life Insurance and Infosys Technologies Limited. Her teaching interests include Marketing Management, Market Research, Consumer Behavior and Brand management. Her research interests include consumer-brand relationships, e-tailing and consumption embarrassment. Articles authored by her have appeared in international journals of repute like Marketing Intelligence and Planning, International Journal of Contemporary Hospitality Management, Society and Business Review, Journal of Service Theory and Practice,International Journal of Consumer Studies, Young Consumers, Qualitative Market Research: An International Journal, Asia Pacific Journal of Marketing and Logistics and The Marketing Review .

Juhi  Gahlot

ABDC-A 
  1. Sreejesh, S., Sarkar, J. G., Sarkar, A. and M. R. Anusree (Forthcoming), “Investigating the Roles of Hotel Brand Relationship Norms in Generating Relationship Satisfaction and Commitment”, International Journal of Contemporary Hospitality Management (ABDC-A journal; Emerald publisher; 5 year Impact factor: 3.464)
  2. Wang, C., Sarkar, A. and Sarkar, J. G. (Advance online), “Building the Holy Brand: Towards a Theoretical Model of Brand Religiosity”, International Journal of Consumer Studies (ABDC-A category journal; impact factor: 1.555); DOI: 10.1111/ijcs.12430.

Link: http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12430/full

 

  1. Sarkar, A., Sarkar, J. G., S. Sreejesh, and M. R. Anusree (2018), “A Qualitative Investigation of E-tail Brand Affect”, Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 365-380 (ABDC-A journal; Emerald publisher,impact factor: 1.421); doi/full/10.1108/MIP-09-2017-0198.

Link: https://www.emeraldinsight.com/doi/full/10.1108/MIP-09-2017-0198

  1. Sreejesh, S., Sarkar, J. G., Sarkar, A., Eshghi, A. and M. R. Anusree (2018), “The Impact of Other Customer Perception on Consumer-Brand Relationships”, Journal of Service Theory and Practice, Vol. 28 No. 2, pp. 130-146 (ABDC-A journal; impact factor: 1.395; Emerald publisher).

Link: http://www.emeraldinsight.com/doi/pdfplus/10.1108/JSTP-11-2016-0207

  1. Eshghi, A., Sarkar, J. G. and Sarkar, A. (2017), “Impact of Online Advertising on Adolescent’s Brand Attitudes”, Marketing Intelligence and Planning, Vol. 35 No. 6, pp. 706-723 (This journal is indexed in ABDC-A; Emerald publisher,impact factor: 1.421).
  1. Sarkar, J. G. and Sarkar, A. (2017), “Investigating young consumers’ retail purchase embarrassment”, Marketing Intelligence and Planning, Vol. 35 No. 1, pp. 111-129 (This journal is indexed in ABDC-A; Emerald publisher,impact factor: 1.421). Print ISSN: 0263-4503.
  1. Sarkar, J. G. and Sarkar, A. (2017), “You are an Embarrassment: A Qualitative Investigation of Brand Embarrassment among Young Adolescents”, Qualitative Market Research: An International Journal, Vol. 20 No. 3, pp. 289-305 (This journal is indexed in ABDC-B; Emerald publisher). Print ISSN: 1352-2752
  1. Sarkar, A. and Sarkar, J. G. (2017), “Validating fashion brand centrality scale amongst young adults”, Journal of Fashion Marketing and Management, Vol. 21 No. 1, pp. 133-156 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1361-2026.
  1. Sarkar, A. and Sarkar, J. G. (2017), “Sing Hosanna for the Brands: The Process of Substituting Religion with Brand”, Society and Business Review, Vol. 12. No. 1, pp. 33-45 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1746-5680
  1. Sarkar, J. G. and Sarkar, A. (2017), “Brand religiosity: An epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture”, Society and Business Review, Vol. 12. No. 1, pp. 20-32 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1746-5680
  1. Sarkar, J. G. and Sarkar, A. (2016), “Up, Close and Intimate: Qualitative Inquiry into Brand Proximity amongst Young Adult Consumers in Emerging Market”, Young Consumers, Vol. 17 No. 3, pp. 256-273 (This journal is indexed in ABDC-B; Emerald publisher). Print ISSN: 1747-3616.
  1. Sarkar, A. and Sarkar, J. G. (2016), “Devoted to you my love: Brand devotion amongst young consumers in emerging Indian market”, Asia Pacific Journal of Marketing and Logistics, Vol. 28 No. 2, pp. 180-197 (This journal is indexed in ABDC-B; Emerald publisher, impact factor: 1.204). ISSN: 1355-5855
  1. Sarkar, J. G., Sarkar, A. and Ponnam, A. (2015), “Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market”, Young Consumers, Vol. 16 No. 3, pp. 264-280 (ABDC-B journal; Emerald publisher). [Print ISSN: 1747-3616].
  1. Sarkar, A. and Sarkar, J. G. and Rao, K. S. V. G. (2016),"How to develop emotional attachment amongst patients towards hospitals? A Qualitative Investigation in the Context of Emerging Indian Market", Journal of Asia Business Studies, Vol. 10 No. 3, pp. 213-229 (This journal is indexed in ABDC-C; Emerald publisher). Print ISSN: 1558-7894.
 
  1. Sarkar, A. and Sarkar, J. G. (2015), “Development of a theoretical framework for brand devotion”, The Marketing Review, Vol. 15 No. 2, pp. 185-199 (This journal is indexed in ABDC-C category; Westburn publisher). Print ISSN: 1469-347X; Online ISSN: 1472-1384.

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