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Corporate Biggies adorn Srijan ’08- The Annual Marketing Summit
Posted on: 09/26/2008 |
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Recognizing the need for innovative marketing and challenges therein, International Management Institute (IMI) organized its two day Annual Marketing Summit, Srijan ‘08. The event came next in line, after the tremendous success of the college’s Finance and HR summits. The event kicked off in style, with Mr. Sanjeev Jain, (Managin Director, Parasvnath Developers) lighting the ceremonial lamp. He then delivered aninsightful speech highlighting the nuances of real estate development, and the role of the future managers in it.
First in line was the panel discussion on Innovation in Sales and Distribution. It was graced by the presence of luminaries from the corporate world, like Mr. Samik Dasgupta (VP, Yes Bank), Mr. Rahul Goel (National Sales Head, Sony Ericsson) and Mr.Apoorv Varma. (Corporate advisor, CEEZAY Trade Mart). Mr. Varma discussed the various challenges faced in the development of novel sales distribution channels. Hestressed that execution of ideas is of paramount importance, than their formulation. Mr. Goel then carried forward the talk by urging the budding managers at IMI to focus on business fundamentals, and also advised them to be open to change. Mr. Dasgupta emphasized the importance of customer feedback in any business.
The panel discussion for the second session of day 1, on Innovative Brand Building, was initiated by Mr. Apurv Nagpal, (Marketing Director, Sab Miller-India). Mr. Apurv emphasized the importance of adapting to the markets while innovating, by analyzing how he modified the flavor of Miller beer to be accepted by Mexican tradition. The dais was then taken over by Mr. Sanjeev Katyal, (Marketing Director, McDonalds India). He started off by dissolving some myths about brands, and then went on to define a brand as a person’s gut feeling about a product, service, or an organization. Also, he educated the audience on the importance of strategic as well as intuitive thinking which gives birth to a charismatic brand. Day one ended on a high note with Mr. Princy Bhatnagar, (National Director of Xerox India), sharing his insights on Why Innovationin Brand Building does not happen. He brought to light the fact that the competitive landscape is shifting very fast, and the pressure it exerts on organizations.
The second day at IMI saw the likes of Mr. Vishal Bhatia, (VP Marketing- Pepsi), Mr. Ashwini Aggarwal, (Country Category Manager- HP India), Mr. Baljeet Singh,( Head Sales Support - Apollo tyres), and Mr. Sanjeev Nimkar, (Business Head – VMA, Phillips) on stage. They spoke on an all time sensitive marketing issue – Pricing. Mr. Bhatia opined that to get the customer vote in the current market scenario, producers needto come up with value-for-money products. Mr. Ashwini also highlighted the importance of identifying target markets, and integrating them with the objectives of the firm. Further ahead, Mr. Singh explained the various non-price factors employed by Apollo tyres to ward off competition. Mr. Nimkar commented that the pricing policy of a firm will depend on the structure of the industry.
The last session of the summit had Mr. Sandip Tarkas (Head-DCM, Pantaloon Retail India Ltd.), Mr. Gaurav Saxena (DM-Bharti Walmart Pvt. Ltd.), and Mr. Sukhpreet Singh(GM-Marketing, Whirlpool) speak on the topic of “Retail in India: Revolution or Evolution”. Mr. Lakshmi Goyal, Chairman, Zee News, concluded the event by sharing his thoughts with an enthusiastic audience present at IMI.
Spread over two days, this massive student driven activity of IMI ended on a high note, leaving the prospective managers filled with stimulating thoughts and viewpoints.
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