Faculty Details for Neena Sondhi

Saturday, September 11, 2010

India's first corporate sponsored Business School

Saturday, September 11, 2010

International Management Institute

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RESEARCH & TRAINING

	NAME: Neena Sondhi DESIGNATION: Professor AREA: Marketing EDUCATIONAL QUALIFICATIONS: Ph.D Industrial and Consumer Psychology, University of Delhi OTHER INTEREST AREAS: Market Research, Consumer behaviour, Research Methodology EMAIL: neenasondhi@imi.edu RESUME:
PROFILE + Back to Top	She has a diverse 15 years experience of teaching, research and consultancy. In addition to her teaching she has successfully accomplished a number of Organizational Research Assignments, Market analysis and Market potential studies and consultancy assignments for the Government of India, National, International agencies, NGOs as well as reputed Business Houses both Indian and MNCs. Her published research is in the area of Quality of working life, Consumer Behavior and Marketing research. Besides academics and research she also undertakes management programs (Both open and in company) on Marketing Research techniques and applications, Marketing communication and Negotiation skills, Consumer Behavior and Customer Care.
PUBLICATIONS + Back to Top	Quality of working life in the Indian Industrial scene: A Myth or Reality? -Indian Psychological Review vol.31special issue Dec.86 Pp25-30 The Psychology of Hierarchy: A macro level Analysis in a large-scale paper industry--Indian Psychological Review vol.32 No.5-6 1987 pp1-9 Both the above stated articles were subsequently published in the Indian Psychological abstracts –1987 A typology of Consumer Buying Behavior: Packaged Grocery Products 8M-JIMS vol. 10, No. 2,Apr-Jun 2005, pp 54-64 Gender influences in garment purchase: An empirical analysis Global Business review Vol 7 number 1, jan-jun 2006 An empirical analysis of the organic retail market in the NCR-Neena sondhi & Vina Vani. Global Business review, Vol. 8.2July-dec2007 issue.
RESEARCH AND TRAINING + Back to Top	Administrative Experience Secretary, Faculty Council Fore School of Management-2000-2002 Cultural coordinator –Genesis-Annual Management Festival-1998-2001 Programme director-PGDM-Part time programme- IMI from July 2007 Research and consulting assignments undertaken are as under 1996 A socio-motivational and cultural profile of women health workers in the Health Delivery System in Delhi. (Project sponsored by I.D.R.C Canada -1996). This included data collection, analysis, interpretation, and compilation of the final project report. Also organised National Seminar on the findings and recommendations of the report and compiled the post – study report. Conduction, data collection and analysis of A short term survey on MNCs for the management journal Abhigyan ’96 1997 A perceptual study on Human Development in India (Project sponsored by Planning Commission of India- 1995). This included data collection, analysis, interpretation and compilation of the final project. 1998-1999 Corporate plan for Central Warehousing Corporation (Delhi ) till the year 2008-2009 . 1999 A survey to assess the Corporate demand from fresh MBAs. The results of the study were used for course curriculum redesigning at Fore School of Management for the year 2000-2002. 2003 Accomplished a Market feasibility study for Hearing Aids.(Danish company) 2004-2005 Currently carrying out a pioneering Market research (NCR) on Organic Products. 2006-2007 Have completed a perceptual study on consumer and retailer’s mall perception.The report writing is underway. Consumer analysis of foreign vs. Indian chocolates in the NCR. Data collection is over , analysis and report writing underway Books Reviewed: Book review – Russell W. Belk,(ed) Handbook of Qualitative research methods in marketing, Edgar Elgar Publishing limited, 20063. Global Business review, Vol. 8.2July-dec2007 issue. Marketing Strategy-A. Nag- The book was peer reviewed for Mc Millan publications July 2006 Rural Marketing-Blind review of the book was carried out for Sage publications , October 2006

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